Getting Your Face Known on FacebookFacebook has turned into a complete strategy of its own and promoting on Facebook is the order of the day. THE online place to go to easily find missing loved ones, quickly connect with friends, as well as see photos and videos of our favorite celebrities has certainly changed a lot since it started in 2004.
Facebook has become a GIANT shopping mall, love it or detest it there are enormous business opportunities for any internet business looking to cash in on Facebook with over one billion active members and growing. You are no longer the customer YOU are the product. Facebook’s existence (much like Google’s) depends on their ability to sell advertising to businesses and connect those businesses to users who may purchase their products or services.
Marketing on Facebook is serious stuff and there are several tips for gaining traffic and funneling it through to your website to earn income. You can do this by taking part in Facebook Groups and making a page for your business. You can also pay to advertise to highly targeted demographic groups. Do not accept that the only people on Facebook are bored teens. That isn’t the case… In fact the younger demographic that popularized the site is becoming disillusioned with Facebook due to their parents growing use of the site.
Increasingly large numbers of older people are using Facebook for a number of reasons. While shopping would possibly not be their primary reason many people who use Facebook are starting to use it just like they would the web in general for help and info. Remember to create a PAGE for your Facebook business not a PROFILE, otherwise you’ll be violating Facebook’s Conditions of Service.
Social Media Marketing
Marketing your business through a social media platform like Facebook needs a bigger post than I am able to offer here and Facebook is consistently updating and changing its rules.
The essence of any social media is being sociable, so it is a technique where you will be constantly engaged with your fans, answering questions and posting interesting and helpful content. Use your company trademark if you have one so that your product is recognizable. If you are an associate or niche marketing expert, employ a huge image of you looking appropriate to your business. If you sell surfboards you don’t have to wear a suit… well… maybe a wetsuit. First impressions are very important. Imagine you are at an enormous party full of important people. You present yourself well and interact as much as possible to win-over new friends, in this situation, Fans. You’ll share info with them by uploading images, videos, status updates, articles, hosting discussions and showing wall posts.
Pages are public visible to everyone on the internet and are often better for long term relations with your fans, readers or customers. Facebook Events will help you connect with your target audience and invite them to your events, even though they’re not one of your fans.
Content is King
Very much like a website it is smart to continue to keep adding more interesting articles or material to keep your Fans’ attention. It is a good place for people to ask vital questions about your product or service as well as share client feedback. You may find that once your site has reached a high volume of repeat visitors it will be hard to always keep it manageable. It’s good to reply to your fans comments in a timely manner, but since your page will quickly attract fans from around the globe, don’t feel that you need to be on Facebook 24/7… A few sessions a day should suffice. Don’t get left behind… Start marketing on Facebook right away.Become a Social Media Master